ISSUE SEVEN
3. October 2007
Subscriber Numbers -
This ezine has three purposes; one is to show that promotion is more than advertising in certain places.
Another purpose is to give pointers on how to keep your downline members.
And finally, it is also about sharing my personal journey of building a team.
When a person subscribes to this ezine they get the latest edition every Wednesday.
Please enjoy this issue.
This ezine is powered by www.refer-five.com
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PROMOTION
Last week I talked about article writing as a block to having an ezine.
If you want to write an ezine and you have been proactive, you would have found the articles you want and put them aside somewhere safe, or began the process of writing your own articles.
The common blocks we still need to cover
I don’t know how to send the ezine out to the list
- no hosting
- no website skills
This week, we look at sending the ezine out.
There are two ways to get the ezine to your list.
- email the ezine direct to their email address
- email the link to you ezine site
The preferred option is emailing the link, as this reduces the chances of spam filters blocking the email due to words like free, traffic exchange or affiliate.
But since emailing the ezine is “easier” to do, I will begin with this option.
The tool for the job is called an autoresponder. The purpose of the autoresponder is to quickly and easily send out your ezine to as many people as are in your list within a few minutes. Not only that, but you can arrange a certain time for the email to be sent out or a series of emails for sending and it will automatically do it as per your request.
This is a very useful tool and a huge time saver. But don’t think this means you can stand back and “automate” your email sending. This will only lead to people moving away. This is a tool, not a way to avoid personal contact with your list.
Good places to start off with are NPN and Trafficwave.
Both do the job, are cheap and are also good companies for new people to get the basics right before moving onto more complex systems. They also have other tools, but that is best left for later to explain.
As an added bonus they also provide an opportunity for an income if you want it.
Once you are a member of either the above companies, you will find there is a lot of training material to help you get started. But let me know if you want some guidance through it. As with many new tools, they can appear difficult at first, but once you get the hang of it, you will how good they are.
If you decide on another autoresponder company, this is fine as well, I will still be able to assist as there are common features in all autoresponders, but since I will not be as familiar it, it will take more time to work through it.
Whatever you decide, ask if you require assistance.
Next week I will move onto hosting, and having a lead capture page. Once that is done, you will be in a position to begin advertising and building your list using ezines.
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RETENTION
Being an inspirationation to your downline is important. But sometimes inspiration comes from the strangest actions. For example, doing something a lot of times until you get it right, like Edison with the lightbulb, or the below.
A Bit Of Inspiration
Thinking about the amount of work required to succeed in almost anything worth while is a bit overwhelming at times while it is being done. So when I fell onto this site I decided to share it with you.
Here is what was required to make this advertisement.
It is important to note that there are no computer graphics in this commercial. Everything actually happened as you see it.
This commercial took 606 takes to make; the first 605 takes usually had something very minor go wrong. Every time it went wrong, they had to reset the entire thing again.
The crew doing the film spent weeks shooting it, day and night. By the time it was over they were all prepared to change profession rather than repeat the effort.
It cost $6,000,000 and three months of work to make it.
Since this advert is 2 minutes long, each time it was aired on TV, it would cost Honda enough money to retire the average person for a lifetime. However, the huge amount of times this has been downloaded on the net for free has made up for the paid advertising.
When the Honda executives had the advert pitched to them, they signed off on it immediately without hesitation, including all the costs.
So when you see this, think of the effort and belief of the people behind it all.
I personally find in inspiring, I hope you find something of worth from it as well…..
http://www.albinoblacksheep.com/flash/honda.php
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My Personal Journey
BE YOURSELF
I was told on numerous occasions that I needed to become more enthusiastic or expressive.
I must admit that I am not the highly energetic enthusiast with a whole bunch of external charisma. I tend to be the kind of manager that works in the background, and in an ironic way, I tend to avoid the limelight as much as possible.
I am more than happy to let others take front stage. It is one reason I elected to keep the focus on five people at a time. I prefer to remain unknown to the masses. I am sure someone I recruit will take the lead in the mass market, which is fine by me and I will support it all the way, but it not my way.
So it was within the first month in the store that I was told to start leading from the front, that I needed to be more enthusiastic and “out there”.
I have always been slightly annoyed with this attitude towards me. I am firmly of the belief that the results should speak on my behalf. I am not an “out there” type of person. I am more reserved and my focus is not on being liked by all, I am a task person. And even though I got very good results, I still got surpassed by the more personable people.
Politics… I just don’t understand it lol.
Although, I know enough about politics to understand that the long term results generally make a better mark than short term flashes.
So what is my point?
That it is easy to be a flash in the pan. There are, without a doubt, talented and brilliant flashy leaders, but they also have the substance. But more often than not, the big lights of the early flash do dazzle people into mistakes. This goes for companies as well as people.
Be patient with the bright lights. Watch to see how long they stay bright and see if the substance remains beyond the first flash.
What I want to relate is this. Do not let people tell you who you are. Whatever your personality is, you can forge your own path based on who you are. I know I have been told by many people to be something I am not; I tend to ignore them and do what I do best, which is being me.
I did ignore the request from my management to be outgoing. I continued to approach the issues in the store from behind the scenes. I slowly but surely got to know the people as they are when they do the job and respected their decisions, even if I disagreed with them, it is not a bad thing to try and fail even if I could reasonably predict the result.
What I trying to say here is be you when you promote, mentor and lead. You will be well rewarded for it.
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