ISSUE FOUR
12. September 2007
Subscriber Numbers -
This ezine has three purposes; one is to show that promotion is more than advertising in certain places.
Another purpose is to give pointers on how to keep your downline members.
And finally, it is also about sharing my personal journey of building a team.
When a person subscribes to this ezine they get the latest edition every Wednesday.
Please enjoy this issue.
This ezine is powered by www.refer-five.com
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PROMOTION
Tools Before Building A Site
It is a well known fact that to make money you need to spend money.
I know there are people telling you that online you don’t need money to make money, but considering they own a site that is telling you this actually means they are lying from the start.
So how much will you need to be prepared to spend?
If you decide on an ezine, you will need a place for your data base. Eziezine does this for the first 200 members for free, then $7 a month up to 1000.
Hosting a site from Refer-five costs from $4 a month.
Domain name is $10 a year.
Lead capture page made for you is $15.
Template for your site is $20.
The advertising can be free, but will cost you time.
This adds up to a $30 one off fees, $10 a year for the domain name, then $4 a month until you get to 200 members.
This is surprisingly cheap to set up an ezine. Try setting a magazine up for the same money.
The biggest challenge for most people (including me) was learning how to administer the site. Even now I get help from my good friends, but that is slowly changing.
The biggest hurdle for most is getting over the fear of writing and exposing yourself in your ezine.
Never fear though, it is amazing how many people are ready to assist you through the first steps of any venture.
Next week, we begin the site building.
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ATTITUDES PART FOUR- BEING UPRIGHT
Being upright is something we all think we are, but have you ever tested it?
Let me explain what I mean, ask yourself if you are honest, not just to others, but to yourself? DO you hold yourself accountable for your actions or do you blame?
One of my favourite managers once told me that blame is for little children. I must confess that he really annoyed that day, but he was right. Blame is a fruitless exercise and achieves nothing in moving forward, so why do it except to make yourself feel better about what happened, that blame is a way to accept that things are outside your control.
Being upright means accepting that every situation is a chance to make a change and accept responsibility for what happens.
It also means, to me anyway, that you need to be open and honest about all things, good and bad. This does not mean you can be mean about how you tell people things, it is imperitive that you respect peoples feelings, but also to tell a person the truth.
Not always an easy task.
Being upright means being trustworthy, fair and decent. It means being reliable, and to know that you will do the right thing at the right time.
These are fairly high and mighty things. And you may be wondering what this has to do with online marketing.
It always comes back to one thing, no matter how much money you use to advertise, or how clever the marketing, the only reason people will stay with you is because they look up to you. That you do what you say you will do. Without this, you will struggle to achieve.
It is highly important that you always work on yourself, regardless of what you do.
One of the more important things about being upright, is how you debate (or argue). Here is a simple rule I repeat to myself when debating anything…. “talk as if you are right, listen as if you are wrong”.
So stand up for what you believe, and be passionate about it, but always respect others by listening and trying to see where they are coming from.
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My Personal Journey
Q & A – This week I am introducing a question and answer section for people already in the business and doing well. I am asking around for famous online marketers, but since this ezine is only a baby I thought I would kick start this section with myself.
1 – If you were to start again, what would you do before you did anything?
Oddly enough, I am starting again with my online marketing, but not in life. So before I set myself on this journey I made a long term plan for the next 5 years. This took a lot of time, but it ultimately decided the method I wanted to use for moving forward, which was to create a large list, find key people to work with and work together with these people joint partnerships. From this point on I knew what I needed to do.
2 – What were your blocks to starting and how did you overcome the blocks?
My blocks have been varied. Firstly I needed to stabilize my personal life. Then, and this was the big one, I needd to listen to my mentor rather than think I knew better. So I had to swallow my prid and ask him for help, which, as all great mentors do, he has. Once that was done I started to make progress.
3 – Could you have done it alone?
Absolutely not. I could have made a site, but it would have been of poor quality (not that this would have stopped me) but having a lot of assistence making a site done and having people to bounce ideas and goals with certainly assisted when motivation was down and the work load involved in setting up even a simple site seems like too much. Moving forward, the need for new people will increase.
4 – What kind of support did you get?
Site building is my big weakness, and one I am working on day by day. But the biggest strength in support is having people sit on your shoulder saying this is going to work, and not just this one idea, but the plans moving forward will also work. There is always the qualifier of “if you work at it”.
5 – Do you know your end goal and how will you get there?
I certainly know my end goal. It is to first reach a full time income from online earnings. The method is to build a a large list and find key people to work with me and, in time, form an alliance of big hitters. It is about building and working a team from the few I work with to the many that ultimately end up being in the team by association.
6 – How do your mentors support you?
They help me keep the faith in what I am doing. Belief is a huge advantage when aiming for a goal, it can determine whether you will make it or not. Other things include support in site building and marketing strategies. We also keep the excitement going by having millions of ideas. Mostly it is about getting me onto the right track and keeping the focus.
7 – How do you support you team?
My support comes in the form of guiding people. Since my online money making comes from ensuring my direct team succeed with recruiting, it is in my interest to give them good information and support. If my team doesn’t earn more, neither do I. (I really like symbiotic relationships lol). In essence, I guide and support, show when required and give the individual the independence to do what ever works for them. If a person becomes a specialist in one form of marketing, I will also learn more about new marketing. The team grows in diversity and we all have a larger pool of intellectual firepower to draw upon.
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