ISSUE THREE
5. September 2007
Subscriber Numbers - 25
This week I have finished the first draft to my ebook.
I will be working on the second a final draft this week.
The purpose of this ebook is to help people make some money by selling it, teach a few things about marketing that is not just promotion based, and for me to make my list faster than I ever could on my own.
Last week I tried to swap my list over to Aweber, but I messed up the form, so I will have to wait for my friend and script mentor to fix it up for me and show me where I went wrong. (he is in Madrid on holiday for another week) I am changing to Aweber because I want two places for my lists.
Lesson here - have your lists in multiple placesjust in case something happens to one company.
I have also made the decision that once my ezine reaches 100 people I will start phase two of my master plan for online domination.
To own a safelist.
As well as being a safelist it will be a membership site that can be used to promote my ezine and another avenue for encouraging people to promote their list first.
Why am I so hung up on this ezine being the focus of my efforts? To get as many people as I can to make their list before promoting any product or company. I want people to see that I am moving forward from nothing but theory and support, to a full time income. Most people reading this ezine are in that position right now, I want to get YOU from there to here.
I am also hung up on people building their list because this is the most effective way forward for earning good money online. In fact, it is the most effective way to make any money online.
If you want to take the step now, email me at support@refer-five.com. Ask a question, or just drop an email to say hi.
Enjoy this issue,
Rodney Goodall.
This ezine is powered by www.refer-five.com
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PROMOTION
Build Your List First
So far we have covered branding and domain names
In the first issue I mentioned that one of the most important things you need to do to succeed is to build your own list, then introduce offers to them.
The process of building a list is not as easy as the hype mysters will have you believe, especially when they want to leverage your time and money to build their list through their site resources.
It is almost fair enough, if you think about it.
The site owner has done the hard work to make the site, put together the resources and developed a plan for others to use. But at the end of the day, the purpose of going into any business is not to work for other people, the purpose is to find a degree of freedom.
To be blunt, you will never be free if you are working for someone else. This applies to the online world just as much as it does to the offline world.
So before we move forward, let’s consider what we are doing.
Soon, if you are one of the brave, (and please be one of the brave) you will begin the process of building a site designed to capture people’s details so you can send them free stuff or your ezine or whatever you decide works for you.
The goal is to be good to your list. At the end of the day, every lead is a person. They have agreed to your offer, so provide what you promised. Provide more than what you promised.
An old saying in customer service is to “under promise, over deliver”
Treat your list well, don’t send them endless advertisements, they will either ignore you or unsubscribe. We don’t want that to happen.
In fact, the reason I decided to do this ezine was because the reader already understands that ezines have adverts and that links are also going to lead to possible sales and/or information. But the information is why they open the email and follow the link more often than just an advertisment.
If you only sell to the list, you will not make much, or not as much as you will if you give them more than they ask for.
At the end of the day, whatever you do, you will be better off making your list first.
Then you can make the offer to join a company or make a sale after they know you can be trusted.
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RETENTION
Attitudes Part 3 - Being Humble
A good friend of mine once told me that it is impossible to be entirely humble. He suggested that once you are humble, or that you recognise that you are humble, you instantly loose it.
This seems to be a bit defeatest to me.
What is it about great leaders that they only see the team, never themselves?
Most people reading this will not know a great sports person called Shane Warne, an extremely talented cricketer. He is a lot like Michael Jordan to give you an impression of his genius on the field. (I cant talk about Jordan because I cant say I saw him play, since I am from New Zealand, I will refer to our heroes or that of Australia)
Shane, like Michael, shared this team mentality, they know they are the best of the best, but they also realise that without team, they are nothing. They continually share their success with the team, they know no other way of thinking.
What they have come to understand is they are not a solo effort. That in order to reach the goal, ie - win the game, they must trust and empower those around them to do their job.
This is so easy to say, but it seems to being a rare quality in leadership.
In fact, a leader that says the end decision always ends with them is a dangerous person to have as a leader.
You know the person, if a problem turns up, they must personally fix it.
At work recently, one of the team leaders near me had a team problem; her team had made a series of errors because they did not have the knowledge to do the job. Her team tried and failed.
Her solution….. she took on the work herself and promised everyone the same thing would not happen again. That was 2 months ago, and even now, the three or fours hours of training required to teach the team how to do it has not happened. She still is highly stressed, and works an average 10 or 11 hour day and complains about her team.
To me, and you, we know that the solution is to train the team, and let them do the job at hand.
This is the base of being humble.
It is showing trust in the team, and empowering them to do the job at hand.
Being humble is also about understanding our limits, knowing when it is better to allow a person who is better at the job than you, to do the job at hand.
It is also about sharing success.
Being humble is not easy, we all have ego. What we need to work on is managing that ego. It is good to be aware of and acknowledge your strengths, even to celebrate them, but always be aware that even with your strengths, they are nothing without the people beside you, working with you towards a common goal.
To sum up on being humble, remember you have strengths but they are less without a team.
Trust your team, and empower them to do what they are meant to be doing.
Understand and have respect for others.
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My Personal Journey
A CALL FOR ACTION.
This is not for your team, it is for you, the leader.
In my first week in the store I kept getting hit after hit. Something we love in the online world, but offline, it was terrible.
I was holding daily meetings with staff to gather their ideas, I had meeting with the Area Manager several times. Who only ever gave me bad news or put undue pressure on me.
So every time I could escape the meetings with the Area Manager, I would walk the store talking to the staff. I did this every day up until about midday. I would walk around their area with them talking about what they would like to do if they had full control of the area.
I also talked about how they got to work, what they had for dinner, kids, family and stuff like that. Sounds a bit fairy, but this is hard work. There was 60 staff in total, with about 30 working on any given day. To be honest, it was almost impractical. I always talked to everyone everyday, but I only had time to get to know a few at a time. I made a special point of getting to know the “senior” staff. Not to befriend them, but to include them by finding out their ideas.
Many just told me to go away (but they did it more bluntly) because they felt I would just steal the thunder for what they did, either that or I didn’t know what I was doing.
After that, I decided to add fixing the big physical blocks to getting the store functioning.
The storeroom was clogged up in a massive fashion. The store person was a tiny woman (who defied logic when it came to strength) who was also extremely pissed off at the lack of support. She also had a habit of pissing everyone else off as well, but that is another story.
So for a week, we moved everything out of the store area and placed the stock into the back areas where the stock belonged. In the second week, we finally had a clear back store area and stock could be checked properly and moved out immediately.
The online version is the same. Make sure you are set up and ready before telling others what they need to do.
Be organized.
Basically, make sure the clutter around you is tidied and that you are in a position to actually grow with your downline.
But most importantly, talk to your team, find out where they stand and what they want to do. Just listen and ask questions, no advice.
But ultimately, demonstrate your words with follow up with action.
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QUOTE OF THE WEEK
“Character cannot be developed in ease and quiet, only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved”
Helen Keller