Warning: include() [function.include]: URL file-access is disabled in the server configuration in /home/rodius/public_html/ezinelog/wp-content/themes/classic/header.php on line 39

Warning: include(http://refer-five.com/inc/adsense_top.inc) [function.include]: failed to open stream: no suitable wrapper could be found in /home/rodius/public_html/ezinelog/wp-content/themes/classic/header.php on line 39

Warning: include() [function.include]: Failed opening 'http://refer-five.com/inc/adsense_top.inc' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php') in /home/rodius/public_html/ezinelog/wp-content/themes/classic/header.php on line 39

ISSUE EIGHT
10. October 2007

Subscriber Numbers -This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

****************************************************

PROMOTION

****************************************************

ADVERT

****************************************************

RETENTION

****************************************************

ADVERT

****************************************************

My Personal Journey

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

ISSUE SEVEN
3. October 2007

Subscriber Numbers -

This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

****************************************************

PROMOTION

Last week I talked about article writing as a block to having an ezine.

If you want to write an ezine and you have been proactive, you would have found the articles you want and put them aside somewhere safe, or began the process of writing your own articles.

The common blocks we still need to cover

I don’t know how to send the ezine out to the list

- no hosting

- no website skills

This week, we look at sending the ezine out.

There are two ways to get the ezine to your list.

- email the ezine direct to their email address

- email the link to you ezine site

The preferred option is emailing the link, as this reduces the chances of spam filters blocking the email due to words like free, traffic exchange or affiliate.

But since emailing the ezine is “easier” to do, I will begin with this option.

The tool for the job is called an autoresponder. The purpose of the autoresponder is to quickly and easily send out your ezine to as many people as are in your list within a few minutes. Not only that, but you can arrange a certain time for the email to be sent out or a series of emails for sending and it will automatically do it as per your request.

This is a very useful tool and a huge time saver. But don’t think this means you can stand back and “automate” your email sending. This will only lead to people moving away. This is a tool, not a way to avoid personal contact with your list.

Good places to start off with are NPN and Trafficwave.

Both do the job, are cheap and are also good companies for new people to get the basics right before moving onto more complex systems. They also have other tools, but that is best left for later to explain.

As an added bonus they also provide an opportunity for an income if you want it.

Once you are a member of either the above companies, you will find there is a lot of training material to help you get started. But let me know if you want some guidance through it. As with many new tools, they can appear difficult at first, but once you get the hang of it, you will how good they are.

If you decide on another autoresponder company, this is fine as well, I will still be able to assist as there are common features in all autoresponders, but since I will not be as familiar it, it will take more time to work through it.

Whatever you decide, ask if you require assistance.

Next week I will move onto hosting, and having a lead capture page. Once that is done, you will be in a position to begin advertising and building your list using ezines.

****************************************************

ADVERT

****************************************************

RETENTION

Being an inspirationation to your downline is important. But sometimes inspiration comes from the strangest actions. For example, doing something a lot of times until you get it right, like Edison with the lightbulb, or the below.

A Bit Of Inspiration

Thinking about the amount of work required to succeed in almost anything worth while is a bit overwhelming at times while it is being done. So when I fell onto this site I decided to share it with you.

Here is what was required to make this advertisement.

It is important to note that there are no computer graphics in this commercial. Everything actually happened as you see it.

This commercial took 606 takes to make; the first 605 takes usually had something very minor go wrong. Every time it went wrong, they had to reset the entire thing again.

The crew doing the film spent weeks shooting it, day and night. By the time it was over they were all prepared to change profession rather than repeat the effort.

It cost $6,000,000 and three months of work to make it.

Since this advert is 2 minutes long, each time it was aired on TV, it would cost Honda enough money to retire the average person for a lifetime. However, the huge amount of times this has been downloaded on the net for free has made up for the paid advertising.

When the Honda executives had the advert pitched to them, they signed off on it immediately without hesitation, including all the costs.

So when you see this, think of the effort and belief of the people behind it all.

I personally find in inspiring, I hope you find something of worth from it as well…..

http://www.albinoblacksheep.com/flash/honda.php

****************************************************

ADVERT

****************************************************

My Personal Journey

BE YOURSELF

I was told on numerous occasions that I needed to become more enthusiastic or expressive.

I must admit that I am not the highly energetic enthusiast with a whole bunch of external charisma. I tend to be the kind of manager that works in the background, and in an ironic way, I tend to avoid the limelight as much as possible.

I am more than happy to let others take front stage. It is one reason I elected to keep the focus on five people at a time. I prefer to remain unknown to the masses. I am sure someone I recruit will take the lead in the mass market, which is fine by me and I will support it all the way, but it not my way.

So it was within the first month in the store that I was told to start leading from the front, that I needed to be more enthusiastic and “out there”.

I have always been slightly annoyed with this attitude towards me. I am firmly of the belief that the results should speak on my behalf. I am not an “out there” type of person. I am more reserved and my focus is not on being liked by all, I am a task person. And even though I got very good results, I still got surpassed by the more personable people.

Politics… I just don’t understand it lol.

Although, I know enough about politics to understand that the long term results generally make a better mark than short term flashes.

So what is my point?

That it is easy to be a flash in the pan. There are, without a doubt, talented and brilliant flashy leaders, but they also have the substance. But more often than not, the big lights of the early flash do dazzle people into mistakes. This goes for companies as well as people.

Be patient with the bright lights. Watch to see how long they stay bright and see if the substance remains beyond the first flash.

What I want to relate is this. Do not let people tell you who you are. Whatever your personality is, you can forge your own path based on who you are. I know I have been told by many people to be something I am not; I tend to ignore them and do what I do best, which is being me.

I did ignore the request from my management to be outgoing. I continued to approach the issues in the store from behind the scenes. I slowly but surely got to know the people as they are when they do the job and respected their decisions, even if I disagreed with them, it is not a bad thing to try and fail even if I could reasonably predict the result.

What I trying to say here is be you when you promote, mentor and lead. You will be well rewarded for it.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

ISSUE SIX
26. September 2007

Subscriber Numbers -

This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

****************************************************

PROMOTION

Ideas for Walls

Part One - Ezines

I know it is all good and well rattling out articles, giving pointers and leading the horse to water and all that jazz. But many people need concrete ideas.

I have mentioned this before, but it is always fun saying it again.

I will encourage, point and push people into the right direction, but the doing is up to you. If you decide on the path of doing an ezine, of course I will stand by you and give you pointers, I am sure we will even feed off each other, but the results will come from your action.

If this is a path you want to take, I will find the next few weeks useful reading.

EZINES

What appeals most to me is that anyone can do this. It does require effort and persistent work, but not a huge amount and if you want to reduce the work load just publish less often.

Perceived blocks

The common blocks to writing an ezine are normally

- I can’t write

- I don’t know how to send the ezine out

- no hosting

- no website skills

First up is “I can’t write”.

Ok, this could be true. So how do we move past this?

Many people are not good writers. But this is, as always, not a reason to stop action. There are so many places you can borrow articles from it is dumbfounding. The only requirement for most of the sites that provide the articles is for you to publish the name of the author with a link attached.

This is more than fair enough. You win by having well written articles and people will return to your ezine to read them. The writer wins by having traffic sent to their site. But the interesting part about this is you sort of borrow the writer’s reputation as well. You look better for having been associated with a good article.

It actually pays in to have the name there.

One great example of an article site is ________To set you on course, look at the article site and look around

****************************************************

ADVERT

****************************************************

RETENTION

Your Name

****************************************************

ADVERT

****************************************************

My Personal Journey

THE HIGHER GROUND.

It was with cynicism that the “senior” staff told me that I was only working on the shop floor to get people on my side rather than “theirs”.

Well, they were wrong, I was doing it to capture the higher ground. Even though the politics was awful, even though I felt mostly isolated, I had a goal to achieve, which was to save the store and make a team which worked. But it was as if I was trying to save the store in spite of itself.

To make matters worse, my Area Manager was coming in two or three times a week and criticized my every move. It was in the third or fourth week that I ended up saying to him “Will you piss off for a few weeks, please” in front of some staff members.

This comment came back to bite me later on, but to the staff, it seemed to be a turning point in their view of what I was doing. I had stuck my neck out for them.

Again, I did not tell my boss to piss off as some grand plan to win the staff over, in hindsight I feel it was a big mistake, but from that day, some of the staff began to back me up in small ways. Over the three or four weeks leading up to that point I had remained consistent in my actions. I was predictable. And it was noticed in small degrees that I was exactly what I said I was. Now I was standing up for them even though they were treating me poorly.

The fourth week saw about four staff resign. The feedback was that I was changing what was a good store they liked working in to a bad one. I had serious doubts about my plan and my perceptions at this point.

What if I was wrong?

I was not wrong, gossip ruled over fact, politics was strongly against me, even though the wind of change was starting, and I still needed to do a lot of follow up to get things done, even to the low standards the staff members were aiming for.

From that week onwards, I began a section in the staff meetings called “rumor control”. I would tell them the rumors, then give them the facts.

This was a great exercise that resulted in many discussions and debates. An exercise I would start from week one should I return to management.

The point of finding a taking the higher ground is this. If you do it, people will follow you. People want good strong leadership, regardless of who they are. We NEED it.

So give it to your team.

Do as you want your team to do. Follow up and push your team. Get them to find the standard they can work to at first, them raise the bar bit by bit.

Support them.

But most of all, back them up all the way, regardless of what they do.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

ISSUE FIVE
19. September 2007

Subscriber Numbers -This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

****************************************************

PROMOTION

How To Reach Your Goal.

Success is not an accident, people do not fall into success, they make it happen.

But in itself, making goals and writing them down do not get you there.

Here is an exercise you can do that will take some time to complete, but will give you a powerful focus on what you end up achieving.

Write down the goals you want to achieve.

Since this is an online business ezine, I will pick having a successful online business as being the goal to focus on.

First up is to change the goal into something measurable.

Earn $4000 a month from my online business.

Give it a time line – for me this is December 2008

So now there is a time restrained measurable goal of earning $4000 a month by December 2008.

Now comes the hard part, break this down into yearly goals.

For this example, the idea is to know where you want to be by the end of 2007.

Once you have that, break the plan into 3 month goals.

Once you have that, take the first three months and make monthly goals.

One the first month, break this down to weekly goals.

At this point, what you can do is find out what you need to do for the week in order to reach the goal of the week. Then action the plan on a daily basis.

When I first did this for my first goal, not only did it take a long time to do, I had to keep adjusting things like time lines and goal size. It gave a strong perspective of what I could do in my day to day life that would bring about the end result.

It also worked a charm.

Once you have this set in place, refer to the weekly and daily things to do constantly. Every week do the same things but a little differently.

After a month, sit down with your three month goal and determine what you can do. Either change the target up or down, or increase or decrease the work involved.

At all times, treat this as a living document. Nothing is set in stone, this is an exercise about sharpening the focus, and seeing that it is far to easy to see a year or three slip by without any change.

****************************************************

ADVERT

****************************************************

RETENTION

Our People

It is important to find the right people for the team.

It is more important to keep them. 

This is, like many of the ideals people rattle off, easier said than done and requires practice and dedication in order to find and keep good people. 

For me, the idea is to treat all people with mutual respect. Even when a person has little, no or poor experience in any given field, that does not mean they are not good people for the job at hand. 

I, for one, have been deemed to be a terribly slow learner, but given the chance to take the information on; I tend to do a lot of catch up and generally surpass the fast starters. I know I require patience during the first stages of learning new things. Just ask Victor to find out how painful I can be. 

So how do you find and retain the right people? 

Finding the right people can be related back to how you brand yourself, and where you promote, so I will focus more on retaining these people because the finding is dealt with elsewhere. 

The idea is to provide people with opportunities for growth and extension. Don’t concern yourself with the speed of the learning, just that it occurs and is done persistently and with progress. Once a person is gaining ground, reward them in a way that is beneficial to the person. 

Treat the person with mutual respect and fairness. This behavior, although testing at times, will produce a sense of loyalty Not just from the person to you, but loyalty from you to the person. This increases commitment both ways, which is a great indicator of a great team.

This does not mean you get people doing what you do, just like a good little clone, but to embrace people’s diversity and differences. Different is just as likely to be better as it is worse for you. Just open your mind to this. 

It is important to realize that your list is not an asset; it is full off people who require respect and fairness bestowed upon them. Give the people this, and the ones who want more than the rest will be coming out of the list to ask you questions. 

The right people will come looking for you.

****************************************************

ADVERT

****************************************************

My Personal Journey

DON’T WANT TO OR DON’T KNOW HOW.

After two weeks of hard work, I now had moved a mess from the rear of the store to the middle of the store.

I had also positioned myself as someone who follows the team made rules. One of which was to help in areas that were struggling, even if it was not your area.

During the two week clean up exercise, I still managed the store through delegation. I tricky art to say the least. But my tactic is simple. Ask the person what they think needs to be done, support what they say without correction, agree on a time frame, and let them do it.

So every 45 minutes (I needed the break to recover) I would walk the store for 20 or 30 minutes and follow up on delegated tasks. Every time a task failed in some way I would ask what had happened. Excuses would happen, we found a way through the excuses, and more times than I wanted, I would end up talking to the person one on one.

At the end of the day, when a person does not do something, it is either they don’t know how, or they don’t want to. This is a situation you will come up against as a leader.

If a person does not know how to, teach them. This is easier said than done of course, whole degrees are dedicated to teaching. In saying that, keep it simple, listen carefully to the questions being asked, and answer the question. If the situation requires some effort from you to set them up, do it with them and show them how you did it when you are finished. But get them to contribute as much as possible.

Be patient, and ask for help if you need it. That is what your mentor/ upline is there for.

On the other hand, if they don’t want to, you can still engage the person by finding out what motivates them. Talk about it with them. Don’t convince them, get them to convince you. If they want it they will find a motivation. If they are just looking for a free ride, they will end up leaving.

It was the beginning of the third week that one of the resistant team leaders told me she did like not like my attitude and how I was trying to change things in the store. It was then that I asked her what I was doing that was against the team rules we had set up as a team in the previous two weeks.

She was not happy, and it was not because of me, it was because she could feel the changes coming. Here is an interesting point about people, if they feel they don’t fit in, they will leave.

She no longer fitted in, even after this short amount of time.
Even though she had made my life hell for going on three weeks, I still felt bad when she resigned.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

ISSUE FOUR
12. September 2007

Subscriber Numbers -

This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

****************************************************

PROMOTION

Tools Before Building A Site
It is a well known fact that to make money you need to spend money.

I know there are people telling you that online you don’t need money to make money, but considering they own a site that is telling you this actually means they are lying from the start.

So how much will you need to be prepared to spend?

If you decide on an ezine, you will need a place for your data base. Eziezine does this for the first 200 members for free, then $7 a month up to 1000.

Hosting a site from Refer-five costs from $4 a month.

Domain name is $10 a year.

Lead capture page made for you is $15.

Template for your site is $20.

The advertising can be free, but will cost you time.

This adds up to a $30 one off fees, $10 a year for the domain name, then $4 a month until you get to 200 members.

This is surprisingly cheap to set up an ezine. Try setting a magazine up for the same money.

The biggest challenge for most people (including me) was learning how to administer the site. Even now I get help from my good friends, but that is slowly changing.

The biggest hurdle for most is getting over the fear of writing and exposing yourself in your ezine.

Never fear though, it is amazing how many people are ready to assist you through the first steps of any venture.

Next week, we begin the site building.

****************************************************

ADVERT

****************************************************

ATTITUDES PART FOUR- BEING UPRIGHT

Being upright is something we all think we are, but have you ever tested it?

Let me explain what I mean, ask yourself if you are honest, not just to others, but to yourself? DO you hold yourself accountable for your actions or do you blame?

One of my favourite managers once told me that blame is for little children. I must confess that he really annoyed that day, but he was right. Blame is a fruitless exercise and achieves nothing in moving forward, so why do it except to make yourself feel better about what happened, that blame is a way to accept that things are outside your control.

Being upright means accepting that every situation is a chance to make a change and accept responsibility for what happens.

It also means, to me anyway, that you need to be open and honest about all things, good and bad. This does not mean you can be mean about how you tell people things, it is imperitive that you respect peoples feelings, but also to tell a person the truth.

Not always an easy task.

Being upright means being trustworthy, fair and decent. It means being reliable, and to know that you will do the right thing at the right time.

These are fairly high and mighty things. And you may be wondering what this has to do with online marketing.

It always comes back to one thing, no matter how much money you use to advertise, or how clever the marketing, the only reason people will stay with you is because they look up to you. That you do what you say you will do. Without this, you will struggle to achieve.

It is highly important that you always work on yourself, regardless of what you do.

One of the more important things about being upright, is how you debate (or argue). Here is a simple rule I repeat to myself when debating anything…. “talk as if you are right, listen as if you are wrong”.

So stand up for what you believe, and be passionate about it, but always respect others by listening and trying to see where they are coming from.

****************************************************

ADVERT

****************************************************

My Personal Journey

Q & A – This week I am introducing a question and answer section for people already in the business and doing well. I am asking around for famous online marketers, but since this ezine is only a baby I thought I would kick start this section with myself.

1 – If you were to start again, what would you do before you did anything?

Oddly enough, I am starting again with my online marketing, but not in life. So before I set myself on this journey I made a long term plan for the next 5 years. This took a lot of time, but it ultimately decided the method I wanted to use for moving forward, which was to create a large list, find key people to work with and work together with these people joint partnerships. From this point on I knew what I needed to do.

2 – What were your blocks to starting and how did you overcome the blocks?

My blocks have been varied. Firstly I needed to stabilize my personal life. Then, and this was the big one, I needd to listen to my mentor rather than think I knew better. So I had to swallow my prid and ask him for help, which, as all great mentors do, he has. Once that was done I started to make progress.

3 – Could you have done it alone?

Absolutely not. I could have made a site, but it would have been of poor quality (not that this would have stopped me) but having a lot of assistence making a site done and having people to bounce ideas and goals with certainly assisted when motivation was down and the work load involved in setting up even a simple site seems like too much. Moving forward, the need for new people will increase.

4 – What kind of support did you get?

Site building is my big weakness, and one I am working on day by day. But the biggest strength in support is having people sit on your shoulder saying this is going to work, and not just this one idea, but the plans moving forward will also work. There is always the qualifier of “if you work at it”.

5 – Do you know your end goal and how will you get there?

I certainly know my end goal. It is to first reach a full time income from online earnings. The method is to build a a large list and find key people to work with me and, in time, form an alliance of big hitters. It is about building and working a team from the few I work with to the many that ultimately end up being in the team by association.

6 – How do your mentors support you?

They help me keep the faith in what I am doing. Belief is a huge advantage when aiming for a goal, it can determine whether you will make it or not. Other things include support in site building and marketing strategies. We also keep the excitement going by having millions of ideas. Mostly it is about getting me onto the right track and keeping the focus.

7 – How do you support you team?

My support comes in the form of guiding people. Since my online money making comes from ensuring my direct team succeed with recruiting, it is in my interest to give them good information and support. If my team doesn’t earn more, neither do I. (I really like symbiotic relationships lol). In essence, I guide and support, show when required and give the individual the independence to do what ever works for them. If a person becomes a specialist in one form of marketing, I will also learn more about new marketing. The team grows in diversity and we all have a larger pool of intellectual firepower to draw upon.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

ISSUE THREE
5. September 2007

Subscriber Numbers - 25

This week I have finished the first draft to my ebook.

I will be working on the second a final draft this week.

The purpose of this ebook is to help people make some money by selling it, teach a few things about marketing that is not just promotion based, and for me to make my list faster than I ever could on my own.

Last week I tried to swap my list over to Aweber, but I messed up the form, so I will have to wait for my friend and script mentor to fix it up for me and show me where I went wrong. (he is in Madrid on holiday for another week) I am changing to Aweber because I want two places for my lists.

Lesson here - have your lists in multiple placesjust in case something happens to one company.

I have also made the decision that once my ezine reaches 100 people I will start phase two of my master plan for online domination.

To own a safelist.

As well as being a safelist it will be a membership site that can be used to promote my ezine and another avenue for encouraging people to promote their list first.

Why am I so hung up on this ezine being the focus of my efforts? To get as many people as I can to make their list before promoting any product or company. I want people to see that I am moving forward from nothing but theory and support, to a full time income. Most people reading this ezine are in that position right now, I want to get YOU from there to here.

I am also hung up on people building their list because this is the most effective way forward for earning good money online. In fact, it is the most effective way to make any money online.

If you want to take the step now, email me at support@refer-five.com. Ask a question, or just drop an email to say hi.

Enjoy this issue,

Rodney Goodall.

This ezine is powered by www.refer-five.com

****************************************************

ADVERT

Just Released FREE Report shows you how to - Capture your
own Leads - Build your own List - Duplicate your system - Get
Huge Viral Growth - Promote Multiple Programs.

Test Drive for Just $1.

www.SucceedEasily.com

****************************************************

PROMOTION

Build Your List First

So far we have covered branding and domain names

In the first issue I mentioned that one of the most important things you need to do to succeed is to build your own list, then introduce offers to them.

The process of building a list is not as easy as the hype mysters will have you believe, especially when they want to leverage your time and money to build their list through their site resources.

It is almost fair enough, if you think about it.

The site owner has done the hard work to make the site, put together the resources and developed a plan for others to use. But at the end of the day, the purpose of going into any business is not to work for other people, the purpose is to find a degree of freedom.

To be blunt, you will never be free if you are working for someone else. This applies to the online world just as much as it does to the offline world.

So before we move forward, let’s consider what we are doing.

Soon, if you are one of the brave, (and please be one of the brave) you will begin the process of building a site designed to capture people’s details so you can send them free stuff or your ezine or whatever you decide works for you.

The goal is to be good to your list. At the end of the day, every lead is a person. They have agreed to your offer, so provide what you promised. Provide more than what you promised.

An old saying in customer service is to “under promise, over deliver”

Treat your list well, don’t send them endless advertisements, they will either ignore you or unsubscribe. We don’t want that to happen.

In fact, the reason I decided to do this ezine was because the reader already understands that ezines have adverts and that links are also going to lead to possible sales and/or information. But the information is why they open the email and follow the link more often than just an advertisment.

If you only sell to the list, you will not make much, or not as much as you will if you give them more than they ask for.

At the end of the day, whatever you do, you will be better off making your list first.

Then you can make the offer to join a company or make a sale after they know you can be trusted.

****************************************************

This free gift for you is a must have for beginners.
With this you get a top quality squeeze page (splash page/ lead capture page) maker.
This is the perfect way to start with list building.
Click here to get started NOW

****************************************************

RETENTION

Attitudes Part 3 - Being Humble

A good friend of mine once told me that it is impossible to be entirely humble. He suggested that once you are humble, or that you recognise that you are humble, you instantly loose it.

This seems to be a bit defeatest to me.

What is it about great leaders that they only see the team, never themselves?

Most people reading this will not know a great sports person called Shane Warne, an extremely talented cricketer. He is a lot like Michael Jordan to give you an impression of his genius on the field. (I cant talk about Jordan because I cant say I saw him play, since I am from New Zealand, I will refer to our heroes or that of Australia)

Shane, like Michael, shared this team mentality, they know they are the best of the best, but they also realise that without team, they are nothing. They continually share their success with the team, they know no other way of thinking.

What they have come to understand is they are not a solo effort. That in order to reach the goal, ie - win the game, they must trust and empower those around them to do their job.

This is so easy to say, but it seems to being a rare quality in leadership.

In fact, a leader that says the end decision always ends with them is a dangerous person to have as a leader.

You know the person, if a problem turns up, they must personally fix it.

At work recently, one of the team leaders near me had a team problem; her team had made a series of errors because they did not have the knowledge to do the job. Her team tried and failed.

Her solution….. she took on the work herself and promised everyone the same thing would not happen again. That was 2 months ago, and even now, the three or fours hours of training required to teach the team how to do it has not happened. She still is highly stressed, and works an average 10 or 11 hour day and complains about her team.

To me, and you, we know that the solution is to train the team, and let them do the job at hand.

This is the base of being humble.

It is showing trust in the team, and empowering them to do the job at hand.

Being humble is also about understanding our limits, knowing when it is better to allow a person who is better at the job than you, to do the job at hand.

It is also about sharing success.

Being humble is not easy, we all have ego. What we need to work on is managing that ego. It is good to be aware of and acknowledge your strengths, even to celebrate them, but always be aware that even with your strengths, they are nothing without the people beside you, working with you towards a common goal.

To sum up on being humble, remember you have strengths but they are less without a team.

Trust your team, and empower them to do what they are meant to be doing.

Understand and have respect for others.

****************************************************

ADVERT

Do you need cheap hosting?

From $4 a month this is a deal worth looking at.

****************************************************

My Personal Journey

A CALL FOR ACTION.

This is not for your team, it is for you, the leader.

In my first week in the store I kept getting hit after hit. Something we love in the online world, but offline, it was terrible.

I was holding daily meetings with staff to gather their ideas, I had meeting with the Area Manager several times. Who only ever gave me bad news or put undue pressure on me.

So every time I could escape the meetings with the Area Manager, I would walk the store talking to the staff. I did this every day up until about midday. I would walk around their area with them talking about what they would like to do if they had full control of the area.

I also talked about how they got to work, what they had for dinner, kids, family and stuff like that. Sounds a bit fairy, but this is hard work. There was 60 staff in total, with about 30 working on any given day. To be honest, it was almost impractical. I always talked to everyone everyday, but I only had time to get to know a few at a time. I made a special point of getting to know the “senior” staff. Not to befriend them, but to include them by finding out their ideas.

Many just told me to go away (but they did it more bluntly) because they felt I would just steal the thunder for what they did, either that or I didn’t know what I was doing.

After that, I decided to add fixing the big physical blocks to getting the store functioning.

The storeroom was clogged up in a massive fashion. The store person was a tiny woman (who defied logic when it came to strength) who was also extremely pissed off at the lack of support. She also had a habit of pissing everyone else off as well, but that is another story.

So for a week, we moved everything out of the store area and placed the stock into the back areas where the stock belonged. In the second week, we finally had a clear back store area and stock could be checked properly and moved out immediately.

The online version is the same. Make sure you are set up and ready before telling others what they need to do.

Be organized.

Basically, make sure the clutter around you is tidied and that you are in a position to actually grow with your downline.

But most importantly, talk to your team, find out where they stand and what they want to do. Just listen and ask questions, no advice.

But ultimately, demonstrate your words with follow up with action.

****************************************************

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

***************************************************

QUOTE OF THE WEEK

“Character cannot be developed in ease and quiet, only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved”

Helen Keller

ISSUE TWO
29. August 2007

Subscriber Numbers - 17 members

This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************

Just Released FREE Report shows you how to - Capture your
own Leads - Build your own List - Duplicate your system - Get
Huge Viral Growth - Promote Multiple Programs.

Test Drive for Just $1.

www.SucceedEasily.com

****************************************************

This free gift for you is a must have for beginners.
With this you get a top quality squeeze page (splash page/ lead capture page) maker.
This is the perfect way to start with list building.
Click here to get started NOW

PROMOTION

Domain names

Last week we talked branding.

In order to own a site, you need to have a domain name. This is your business address, so people know where to go knocking, so it is an important part of your business because this is how people will remember you.

So here are some important tips when choosing your domain name.

Firstly, and this will seem obvious to most people, but I will say it anyway (lol), make your domain name the same as your business name. It is surprising how often I see differences between domain and company name.

If you are just starting out, it will be easier to find the domain name first and name the company the same thing.

The most important thing when advertising your domain name/ company name is to include the name in its entirety. The www is not entirely required, but always consider include the .com, .net or .org or whatever the TLD is, especially if the TLD is not .com.

Familiarity is the catch phrase here.

So choosing and finding a domain name can end up being a bit hit and miss. It may take a few attempts to get a name you like so before you even start searching, sit down and write 10 to 15 options and if the first one does not work, think of variables.

To see if your domain name is available, click here and if you find one you like, buy it.

It will be annoying if you lost out because you decided to wait a day or two.

****************************************************

STOP Wasting Your Time Surfing Until you Learn
How To Utilize our Proven Lead Generating System!

****************************************************

RETENTION

CARING is an attitude that you need to work at.

It is also something that involves more than the care of people.

Of course, the most obvious and important facet to caring is that it involves people. I know this seems like an odd statement, but it needs pointing out that people are the focus, not the things around them.

Focusing on the caring of people is vital, because without this focus you will most likely fail in many aspects in life. Even though business is more than people, they are vitally important.

There are various things you can do to demonstrate caring, and in order to create close business relationships with people, you will also need to understand this variety.
For example - Caring involves being proactive.

This means having the fore-thought to know the issues a person will most likely have before they have it. This does not necessarily mean preventing all issues, because people, being what they are, are more likely to wait for personal experience anyway.

So for you, as a leader, this means waiting for the possible hurdle to appear for the person.

Then you allow the person to go into it.

Once they have, you need to have the ability to guide the person through the challenge beside them once you see they are requiring the assistance or when they ask for it.

Do not to solve the problem for them.

This allows the people in your team to be allowed to make mistakes, and then have you lead the way for them if they ask for it. This is a difficult task, as we all want to help people to avoid hardship.

But trust me on this, they will trip up, and after a few trips these people, if you have guided them well, will actually start to go to you for guidance before they reach the hurdle or, better yet, offer a possible solution to their problem for guidence.

What you will achieve is a person who will think ahead, assess the challenge and seek advice is they think they need. This type of person is one to be highly sort after or created.

Care also involves care for the business. Care about the appropriate detail required by you. If you are an affiliate promoting a company, your attention to detail involves accurate marketing as described by the company.

If you own a site, the detail involves ensuring the site does what it says it can do.

So determining your place in the scheme of things is required, and then apply the appropriate care to that part of your business.

Care is important.

It involves acting when people ask for help, but not doing for them. It involves paying attention to your job within the business, whether it is marketing an affiliate program or in your job or studies.

The most important part is acting in the right way when asked by showing a path for the person.

Do this, and your team will thank you.

Which sort of leads me into the next important part…. being humble. This will be the topic of part three……

****************************************************

ADVERT

Do you need cheap hosting?

From $4 a month this is a deal worth looking at.

****************************************************

MY PERSONAL JOURNEY

Setting the Standard.

The first week
was isolating but enlightening.

The idea that the store required so much effort, and all I had was resistance from my staff, was also overwhelming. This is a lot like online downline building, except instead of having people in your downline; they either join and leave or don’t even join at all.
This is your resistance.

So what did I do that would begin the change?

I held small group meetings with every staff member to ask them what they wanted the store culture to be, in a perfect world.

I noted every response, put them on a large sheet of paper and held staff meetings to discuss and find an acceptance for the ground rules for moving forward.

This is a powerful thing to do. Because from that day onwards, I applied the rules they had made, I rarely made any rules myself. This gave them the power to decide their future, I was just following up on their agreed upon standards.

In a downline, this is tough to do since most people don’t have a downline or there is little or no communication being made.

But don’t be tempted into making the rules yourself; find out what people are wanting in places like forums Or ask the downline members you already have.

Find out the general feeling of what people want in their team, what they expect from their leader and what they are prepared to do themselves.

Once you get the idea firmly in your head, you can do something magical that most people can not do online. With your site (or the one you are about to make) you can write down the philosophy of the team. The expectation not just of them, but what the team can expect of you.

Setting the standard early on, clearly and concisely, will bode you well later on by pointing the direction being taken, the action that is expected and the end goal for anyone in the team.

Don’t compromise the standards because you are worried it will scare people off, be firm. You don’t wont people in your team that don’t like the standards anyway. You want people who want shared ideals and work ethics with a shared vision. That is what a team does well.

So get out there and talk to people in forums and find out what people want. Have an open mind, and don’t just note the things you agree with, write it all down.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

****
Run an advertising campaign in an ezine co-op for as little as $10

****
Best safelist I have ever used.

****
I have NO business telling you what YOU want!
But whatever it is, Simpleology will help YOU get it
EASIER and FASTER than you ever though possible

http://SucceedEasily.com/Recommends/Simpleology

****
Run an advertising campaign inan ezine co-op for as little as $10

****
Best safelist I have ever used.

QUOTE OF THE WEEK

“Take a chance! All life is a chance. The man who goes the furtherest is generally the one one who is willing to do and dare. The “sure thing” boat gats far from shore”

Dale Carnegie

ISSUE ONE
18. August 2007

Subscriber Numbers - 6

This ezine has three purposes; one is to show that promotion is more than advertising in certain places.

Another purpose is to give pointers on how to keep your downline members.

And finally, it is also about sharing my personal journey of building a team.

When a person subscribes to this ezine they get the latest edition every Wednesday.

Please enjoy this issue.

This ezine is powered by www.refer-five.com

****************************************************
ADVERT

I don’t care what YOU want!

I have NO business telling you what YOU want!

But whatever it is, Simpleology will help YOU get it
EASIER and FASTER than you ever though posible

http://SucceedEasily.com/Recommends/Simpleology

****************************************************

This free gift for you is a must have for beginners.
With this you get a top quality sqeeze page (splash page/ lead capture page) maker.
This is the perfect way to start with list building.
Click here to get started NOW

PROMOTION

Brand yourself

Let me begin with this most important statement.

Whatever program or company you are promoting; NEVER spend money or time promoting their site. Regardless of how good the lead capture pages, splash pages or site looks. Ignore all the hype thrown out, do not promote that site.

The only thing you should ever promote is yourself or a site that you own.

This does not mean make a unique splash page to promote the company you are in. I am talking about making your own site, that builds your list first, so you can form a relationship with the lead, so when you make offers to them they will listen to and act on.

This is not an easy task; there are many things you need to know in order to have a site that works and a list that is worth having.

So where do you start?

The most important thing is to decide how you want to present yourself or your site to the world.

Or, in other words, how will you brand yourself?

What position do you take?

What do you want people to think when they see your name or site?

This is called branding.

Done well, this will assist your empire building no end.

So think about what you stand for and how you want to be seen by your team.

Then write it down.

Once you write it down, think about words that describe your point, or think about the name and decide now what you want people to think when they see your name.

After you have decided what you stand for and what you promote, and you become well branded, in time people will see your name and will know what is involved the second they see the brand.

No thinking required, just instant recognition.

Put in the effort before you start, develop your brand, then promote you brand.

Next week, we will move onto domain names.

****************************************************

ADVERT

Run an advertising campaign inan ezine co-op for as little as $10

****************************************************

RETENTION

Your Attitude

When it comes to success, having the right attitude counts for a lot.

Do not be mistaken into thinking it is how smart you are, or how much you know, or even who is in your team. As these things pale in comparison when compared to your attitude.

So what is a good attitude?

Before I even begin to share this information with you, I feel obliged to share with you what I have done, where I learnt this stuff, and that I practice what I preach.

This does not mean I am perfect, far from it, but I can say that more often than not, for a large majority of my life, I do practice what I preach.

So where do I come from?

From 2000 to 2006 I had the pleasure of working as a manager for a fashion retail department store company. I started with 6 staff in one department, to managing a store with about 60 staff and a yearly turnover of $9,000,000 on the day I started there. During my time there I earnt myself the reputation of fixing bad departments and stores.

It was always a surprise to me when people would come up to me and tell me I must be a hard person, tough on people and generally not nice stuff like that. What people don’t seem to realise is that turning a bad situation into a good one is more about being consistent and being good to people regardless of who they are or what they have done.

It was during my time with this company that I received a lot of training that (and this is one of the secrets to my success) I applied.

I applied it even if I did not agree with it.

I just tried it out just to see if it worked.

More often than not the applied ideas improved everything from turnover to happiness for most people involved.

And to be honest, I did a lot of stuff I thought would fail and was proven wrong about it. I was wrong so often, that now I always try new things to see if there is a better result. One could read into this that I was useless before, but the truth is I was getting above average results before hand, and the new things just addd to the results while making people happy.

What I will be sharing here in the coming issues is about what I was taught and how I applied it.

That theory is only as good as the person practicing it.

I will begin next week with the first important attitude, which is caring.

****************************************************

ADVERT

Best safelist I have ever used.

****************************************************

My Personal Journey

Building A Team

This is not so much a series of articles as a story.

It is my story about what I did, and why I did what I did, to build a team in a fashion retail department store with 60 staff when I managed it over a period of 18 months.

This is a story of a transformation from politicking and power plays within the staff, to a team in a profitable store, is one that held many personal lessons on team building.

Changing the culture in this store was not an easy task, and it tested me to my limits(what is a limited anyway?). It also has many examples of how to build a team in a challenging environment. This is the situation we all have in building a business online.

So instead of writing a series of articles about the dos and don’ts of team building, I decided to share this period of my life to show the processes and lessons of team building in a real situation.

Even though this is an offline team building story, it relates to team building anywhere, as people are people no matter where they meet up. And building a downline is effectively a team building exercise.

So to set the scene.

I was assigned a store with about 60 people.

The first day I started I was told by a few of the “senior” staff members that they only gave me 2 months before I gave up. These people had decided it was fun to push managers out through pressure and harassment and were happy to share this information with me.

When I started in August, they had been through 5 managers for the year to date, and I was the sixth. I believed whole heartedly that they were good at destroying managers.

On top of that, I was told in the first week of being given this store that I had three months to create a profit or the store would be closed down.

So I had inherited a disorganized store that was badly out of shape and loosing money, with a staff who were hell bent on keeping it that way because they did not see what they were doing was destructive.

I had no support from upper management (I knew this before taking the job, but it is worth noting now as this becomes a sticking point later on).

But regardless of all this, the thing that concerned me most was this, I was responsible for the jobs of 60 people, of which about 20 of them had families they were supporting on only their wage.

Needless to say, I had had better first weeks on the job.

****************************************************

Would you like to advertise in this ezine?

For the below rates you can have your advert here for one issue. Your advert will remain here forever, and since the issues are archived, will be seen by more people than are currently subscribed. As well as the advert for the week, you also get 4 weeks in the base advert box.

You may kick yourself for not locking in the advert now.

Top - $2

Middle - $2

Bottom - $1

To book your advertising space click here.

Very Bottom - this is shared advertising space and is not for sale at this point in time.

***************************************************

Support our advertisers

Do you need cheap hosting? From $4 a month this is a deal worth looking at.

Do you want your site shown in top traffic exchanges but don’t have the time. Check out these rates and have someone do it for you..

QUOTE OF THE WEEK

There are two primary choices in life: to accept conditions as they exist, or accept the responsibilty for changing them”

Dr Denis Waitley

Welcome to Refer-Five the Ezine
14. June 2007

The ezine will be launching 26th of August, so be
sure to sign up right now on the left side or from
the link bellow:

Sign Up

You will also receive the free bonus upon signup.

Enjoy!

To your succeess,

Rodney Goodall